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Dealerships

Meet the Author

Meet Sarah, one of our writers behind the JCT600 blog. With a passion for all things automotive, Sarah brings a wealth of knowledge and expertise to every article. From car maintenance tips and dealership insights to the latest automotive trends.

Sarah Barthorpe

Brand Marketing Manager - Specialist

As Brand Marketing Manager for the Specialist Division, it’s my job to support the Brand Directors in achieving their targets through effective, measurable marketing activity and market-leading merchandising, and enhancing the JCT600 brand by supporting the Group Marketing Plan and producing high quality work.

My key responsibilities include; working with my management team colleagues to ensure we have a joined up plan across all JCT600 marketing activity, manage all agreed campaigns for my brands, oversee the design, tracking and purpose of all tactical and CRM e-mails and ensure all offers are accurate and in-line with requirements.

Sarah's Experience

I’ve been in the marketing industry for 10 years. I started my career as an apprentice at a local marketing agency where I was a Social Media Apprentice. I then moved to another marketing agency in Leeds, still working within social media, however, then moved into an Account Manager role. This is also where I completed my Level 4 Certificate with the Chartered Institute of Marketing. In 2022, I started here at JCT600 as a Brand Marketing Executive, working my way up to the Brand Marketing Manager role I’m in now.

Expertise

  • Mercedes-Benz
  • Smart
  • BMW
  • MINI
  • Porsche
  • Aston Martin
  • Bentley
  • Rolls-Royce
  • Ferrari
  • Lotus
  • Maserati

Sarah's Recent Articles