New CUPRA Deals at JCT600 CUPRA is the new, future-looking sister brand to SEAT, with a range of performance and electric vehicles that are gorgeous to look at and engaging to drive. Step into the muscular CUPRA Ateca and experience an SUV like never before, or enjoy the thrilling surge of power that the all-new, all-performance CUPRA Formentor delivers when you hit the throttle. With the long, illustrious history of sister brand SEAT behind it, you can drive CUPRA with confidence. We’re proud to have partnered with CUPRA since its inception in 2020, and with SEAT since 1995. CUPRA models Select your preferred model below to view more details.