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Bradford City Sponsorship

As our partnership with Bradford City Football Club enters its fourth decade, we're proud to continue supporting the club, its fans and the wider Bradford community.

Bradford City Sponsorship
Amber Khan

Published: 22 July 2022

Updated: 31 July 2026

Read time: 3 minutes

JCT600 is continuing to support long-term partner Bradford City Football Club.

The agreement extends the current deal through to the end of the 2027/28 season. JCT600 has supported the Bantams since the 1980s, marking 40 years of partnership.

The late Jack Tordoff OBE, former Chairman of JCT600, was the club’s former honorary life president and a lifelong supporter, regularly taking his two sons to Valley Parade throughout their childhoods.

As well as continuing to take centre stage on the Bantams’ jerseys and training range, the JCT600 logo remains on the Valley Parade dugouts. It also takes pride of place on “Buzz”, the remote-controlled Volkswagen ID. Buzz wrapped in one of Bradford City's kit designs, has become a matchday favourite as it delivers the match ball onto the pitch ahead of home games.

Mini ID.Buzz

John Tordoff, executive chairman of JCT600, said:

“Like my father, I’ve been a Bantams supporter man and boy, and I’m proud to be continuing his legacy of partnering with the club and helping drive its future success. As our business has grown, we’ve stayed close to our Yorkshire roots and continuing to support Bradford, and its fantastic club is still close to our hearts. While long-term loyalty is not always evident in the fast-moving world of football, it remains one of our core principles.”

City’s chief executive officer, Ryan Sparks, said:

“The continuation of this proud partnership has now spanned four decades."
BCAFC Goalkeeper Kit 2026/2027 Season

“We are delighted to be working alongside one of Bradford’s biggest names and most treasured assets for at least the next two seasons, and we are all excited to see how this partnership will grow and develop over that period.

“On behalf of the club, I would like to thank John Tordoff and his team for believing in our vision, supporting us on our journey and backing our ambition to deliver success on and off the field, while developing a bigger and better Bradford City AFC.”

Andy Bateman, JCT600’s customer experience director, adds: 

“As we enter this latest commercial partnership with Bradford City AFC, we are keen to keep working even more closely with the Bantams, supporting not just the men’s teams, but also the women’s and disability teams as well as its academy for young players. It does a fantastic job of developing sporting talent in the city, and we’re keen to do all we can to support this work.”

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Based on a cash price of £20,000 with a £4,000 customer deposit, borrowing £16,000 at a representative APR of 9.90% and the following:

48 Monthly payments of
£249.71		 Fixed rate of interest per annum
9.90%		 Optional final payment
£9,090.00		 Amount of interest
£4,826.37		 Total amount payable
£24,836.37		 Annual mileage limit
5,000		 Excess mileage charge
8.4p

At the end of the agreement you have three options: pay the optional final payment (GMFV) and own the vehicle; return the vehicle; or part-exchange the vehicle for a new agreement.