Celebration for refurbished Mercedes-Benz Harrogate

Guests joined us in Harrogate last night (8th February) to celebrate the opening of our Mercedes-Benz showroom, Leeds Road, Pannal following a £2m redevelopment. 

The opening is the culmination of a six month project which saw our high profile Leeds Road dealership undergo a complete internal refurbishment to incorporate the latest Mercedes-Benz branding and digital integration. Incorporating the Mercedes-Benz ‘boutique-style’ showroom design, as well as luxurious areas where customers can relax in a lounge or work at a coffee bar and sales or service staff will come to them.

Customers were able to enjoy an evening of style and luxury, supported by a number of local businesses including ladies clothing company Kit and Kaboodle, gentlemen's outfitters Rhodes Wood and sample fine wine from Le Bon Vin. Guests were also able to enjoy freshly baked pizza in DeliVita wood fired ovens, plus cocktails from Mix and Twist, as well as coffee from artisan coffee roaster Frazers Coffee and live entertainment from a jazz band. 

The new environmentally-friendly showroom incorporates the very latest Mercedes-Benz branding and digital integration as well as many external site improvements. The enlarged dealership now has capacity to showcase 55 pre-owned vehicles as well as an eight car showroom for new vehicles and a dedicated handover lounge with feature lighting and a sound system. In addition, a new standalone car valeting department has been created to ensure the highest quality of vehicle finish for both sales and service customers.  There is now space for 12 car demonstrators and the total number of parking spaces has seen a significant increase to a total of 118.

Jamie Taylor, head of business at Mercedes-Benz Harrogate, said: “With its prime location on the main gateway into Harrogate from Leeds, we wanted to create an eye-catching, stylish showroom, set in landscaped grounds, which does justice to Mercedes-Benz’s stunning range whilst also enabling us to expand our facilities and make a visit an even better experience for our customers. 

“We are very proud of the results and wanted to celebrate with our customers by inviting them to join us for cocktails and snacks while browsing some of the luxury items on offer from Yorkshire businesses including some of the finest clothing, local food produce and much more.”

Added: 09 February 2018

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