Ever heard of supermodel Gigi Hadid? How about One Direction-er Zayn Malik? With more than 100 million Instagram followers between, it's pretty likely that you have.
And it was on her Instagram Stories that Gigi single-handedly thrust the JCT600 logo in front of millions of eyes on a cold January evening, when she posted a photo of the birthday cake she had arranged for her Bradford City-supporting boyfriend.
As the shirt sponsor of Bradford City's kit, the JCT600 logo was also recreated in delicious, sugary icing on top of the cake.
As you can imagine, this was big news for us, and it really underlines the power that social media harnesses! Every like, comment, share and follow goes a long way, especially for a family-run, Yorkshire-born company!
Want to relive the excitement for yourself? Turn the clock back to January 13th and check out the original posts on our Facebook, Twitter, Instagram and LinkedIn pages.
Added: 13 January 2021