We just had to share these incredible images, which have been created by blind photographer Pete Eckert for Volkswagen’s latest campaign.
To mark the release of the new four-door fastback Arteon, Volkswagen’s advertising agency Grabarz & Partner commissioned Eckert to create a series of “light paintings” using his own unique approach.
Having lost his sight several years ago, the photographer uses “sound, touch and memory” to create his images – and the results, as you can see, are pretty astonishing:
To create the photos, Eckert started by exploring the car with his hands, feeling and tapping to get a sense of its shape and form before photographing it in darkness with a long-exposure camera. He then moved around the Arteon with a series of coloured lights to create the vivid, kinetic-feeling ‘halo’ of colour that you can see in the finished photos.
Want to know more? You can watch a ‘making of’ video that shows how Eckert’s creative process works below:
Source: VW Arteon microsite
All of JCT600’s Volkswagen dealerships will have the Arteon available for demo from September onwards – contact your local dealership for more information.