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JCT600 Launches its own Graduate Sales Training Programme

JCT600 Launches its own Graduate Sales Training Programme

  • JCT600 is celebrating the success of the first six months of its new sales executive recruitment and training programme aimed at graduates.

    Last October, the company recruited six graduates who have undergone rigorous training in the motor industry and customer service, and are now being placed in customer-facing positions.

    “Traditionally, sales executives new to the industry undergo comprehensive training, but on returning to the dealership are expected to handle face to face enquiries straight away,” explains group sales director of JCT600, Andy Coulthurst. “In order to attract and nurture the brightest young talent, we felt that we should invest in our graduates by providing a dedicated six month training programme and rewarding them with a salary-only package during their training, so removing the pressure to sell whilst they are learning all aspects of the profession.

    “We see the programme as a long term investment with the primary aim of immersing our graduates in the principles of good practice, with a particular focus on providing outstanding customer service. They have been able to shadow our experienced sales executives and learn good habits without any pressure to deliver, before we put them in contact with customers.”

    Andy continues: “So far, we are very pleased with the progress of the graduates and plan to run the programme again this year. With graduates struggling to secure jobs with traditional employers, this is a great opportunity for us to attract a different calibre of new recruits into the motor industry.”

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